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Google Adseance

Google Ad Sense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. Ad Sense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

The Google Ad Sense program differs in that it delivers Google Ad Words ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of add.

How does it work?

Choose the type and placement of ad units to be displayed
  • Specify where you want ads to appear
  • Choose what types of ads can compete for those slots
Highest-paying ads display
  • Advertisers bid on your inventory in a real-time auction
  • Always show the highest-paying ad
Get paid
  • Google bills advertisers and ad networks
  • Get paid through our reliable payment options

Languages Ad Sense supports

Google Ad Sense supports publishers in several different languages. Applications for participation in the program can be for sites with content primarily in:

Arabic German Portuguese Bulgarian Greek Romanian
Chinese (simplified) Hebrew Russian Chinese (traditional) Hungarian Serbian
Croatian Indonesian Slovak Czech Italian Slovenian *
Danish Japanese Spanish Dutch Korean Swedish
English Latvian Thai Estonian * Lithuanian Turkish
Finnish Polish Ukrainian French Norwegian  

In addition, Ad Sense for search is available in Vietnamese, which is not supported for Ad Sense for content pages. You can select your site's primary language during the application process. If you're approved, Ad Sense will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages. Please also be aware that placing the Ad Sense code on pages with content primarily in an unsupported language is not permitted by the Ad Sense program policies.

Ad Sense program policies

Publishers that agree to the online Ad Sense Terms and Conditions are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your Ad Sense account at any time. If your account is disabled, you will not be eligible for further participation in the Ad Sense program.

Because we may change our policies at any time, please check here often for updates. In accordance with our online Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.

Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

Encouraging clicks

Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

Content guidelines

Publishers may not place Ad Sense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.

Copyrighted material

Ad Sense publishers may not display Google ads on WebPages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

Webmaster guidelines

Ad Sense publishers are required to adhere to the webmaster quality guidelines.

Traffic sources

Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.

Ad behavior

Ad Sense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. This includes but is not limited to the following: clicking Google ads may not result in a new browser window being launched, nor may Google ads be placed in an IFRAME.

Ad placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However, Ad Sense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.

Site behavior

Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop- unders that interfere with site navigation.

Competitive ads and services

In order to prevent user confusion, publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted to use the same layout and colours as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure that these ads cannot be confused with Google ads.

Google advertising cookies

Ad Sense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.

Product-specific policies

Ad Sense for content: Up to three ad units and three link units may be placed on each page.

Ad Sense for search: A maximum of two Google Ad Sense for search boxes may be placed per page. Also, a single link unit or image ad only may be placed on pages with Ad Sense for search results. Queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages. Ad Sense for search code may not be integrated into any software application such as a toolbar.



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